How to Find and Structure Topics Worth Writing About

Learn a simple process to identify themes that connect your expertise with genuine audience interest.

You have mastered the short-form post. You know how to capture a quick idea and write a compelling headline.

Now you are ready for the next level: long-form writing.

Long-form content (like an article, a guide, or a thought piece) is the true foundation of professional authority. A short post gets you attention, but a long article gets you credibility and influence. It proves you can organize complex thinking.

The strategic challenge of long-form writing is much harder than short posts. It is not enough to have a good idea. You must have a topic worth investing three hours of writing time into, and a structure that holds the reader’s attention for three minutes or more.

The biggest mistake leaders make is choosing topics that are either too broad (which confuses the audience) or too shallow (which wastes your time).

• If your topic is too broad (e.g., “The Future of Leadership”), your article will be vague, and no one will finish it.

• If your topic is too shallow (e.g., “5 Apps to Save Time”), your article will be forgettable, and it will not build authority.

You need a simple system to identify topics that are deep enough to prove your expertise but narrow enough to solve a specific problem for your audience.

This playbook will teach you the strategy for finding and structuring high-value topics. We will define the simple tests that ensure your article is worth writing, and we will give you the clear structure that makes your complex ideas easy to read and understand.

The goal is to eliminate the struggle of “What should I write?” for long-form content by ensuring every piece you create is a focused, powerful asset.