How to Write Introductions That Create Curiosity
Practice writing openings that make people stop scrolling and start reading.
📣 Before we start, you might think these notes are the end of the line, but they are actually just the starting point. If you find value in these reflections, you are likely missing out on the deeper, more specialized layers connected with this ecosystem built to improve you:
The Foundation: Understand the frameworks and mentors that inform this methodology at On the Shoulders of Giants.
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This is where we strip away the shallow advice of the internet and focus on the mechanics of real authority. In this space, we ignore viral trends. We build systems that make your expertise visible, credible, and impossible to ignore.
Today, we are focusing on the very first second of your interaction with your reader. We are mastering the open door…
Do you ever stare at the screen after hitting “publish” and wonder if anyone is actually out there?
Do you feel a quiet frustration when you share a massive, hard-earned career lesson, only to hear absolute silence?
Meanwhile, you watch someone with half your experience get hundreds of comments just by posting a generic quote.
Does it feel like you are shouting into a void where nobody has the patience to listen?
Let us be brutally honest for a second. The problem is rarely your expertise. The problem is not the topic you chose.
The problem is that you are asking for their attention before you have earned their curiosity.
Most senior professionals write introductions like they are submitting a corporate compliance report. They summarize everything up front. They give away the punchline in the first sentence. They build a giant wall of text that subconsciously tells the reader, “Warning, this post will feel exactly like work.”
But the internet is not a boardroom. It is a noisy, chaotic street market.
If you want someone to stop walking and listen to you, you cannot hand them a dry syllabus. You have to open a door where they simply cannot resist walking through.
And you have to do this without feeling like a cringe influencer. You can capture attention while keeping your dignity intact.
What We Are Building Today
In this playbook, we are going to dissect the human brain on social media. We will learn how to capture attention as a respected professional, and we will end with a practical exercise you can do today. Here is the map:
The Biology of the Scroll: Why the brain defaults to ignoring you (and how to hack that).
The Curiosity Gap: The actual science between cheap clickbait and professional intrigue.
The Power of Empty Space: How to use extreme brevity to force a pause.
Micro-Storytelling: Placing the reader inside a movie scene in two sentences.
The 10-Minute Practice Guide: A step-by-step system to rewrite your next introduction today.
The Biology of the Scroll
Let us digress for a moment and look at the actual human being on the other side of the screen.
Picture them clearly. They are sitting on a train, waiting for a delayed Zoom meeting to start, or maybe they are just hiding in the bathroom for five minutes of peace.
Their thumb is moving across the glass of their phone. Up and up and up.
Their brain is not looking for deep intellectual stimulation in that exact moment. Their brain is exhausted. It is scanning for danger, for novelty, or for a very easy hit of dopamine. The default state of the modern reader is pure apathy. They are actively looking for a reason to keep scrolling.
When they see a block of text that starts with “In today’s fast-paced corporate environment, it is critical to align team objectives,” their brain immediately recognizes a pattern.
It is the pattern of boredom.
The brain calculates the energy required to read that corporate text. The brain decides it is not worth the effort. The thumb keeps moving.
To win in this environment, you must become a pattern interrupter.