The Post Structure Template
A practical framework to write posts that flow naturally from start to finish.
The blank page is the ultimate enemy of visibility.
It doesn’t matter how brilliant your idea is, or how deep your expertise runs. If you cannot structure that knowledge into a story that flows (a story that pulls the reader from the first line to the last), the idea stays stuck.
Most professionals try two failed approaches to content:
The Brain Dump: A long, rambling text where the writer tries to include every detail at once. It is exhausting to read and impossible to share.
The Listicle: A numbered list of tips that is clear but lacks a human voice or emotional connection. It is useful but instantly forgettable.
The goal is to write posts that are both useful and memorable. You need a structure that guides the reader’s energy, moving them logically from a painful problem to a clear, liberating solution.
This is the power of the You Visible 7-Part Post Template (a simple framework that guarantees your content flows naturally from start to finish). This template takes the guesswork out of writing and replaces it with rhythm.
Stop struggling with structure. Start writing with a framework.
The You Visible 7-Part Post Template
This template is designed to mimic a great conversation. You state the issue (the Hook), you prove the issue is real (the Story), and then you deliver the solution (the Core Lesson).
Part 1: The One-Sentence Hook (The Pain or The Promise)
The first line has one job: to stop the scroll. It must immediately connect with a pain point the reader feels or an incredible result they want. If your reader is not nodding “yes” by the third word, you have lost them.
Instruction: Condense the post’s core value into a single, punchy line. Focus on the result or the mistake being made.
Example (Pain): “The meeting you dread is the one you haven’t prepared for.”
Example (Promise): “You can cut your team’s weekly communication by 40% using just one rule.”
Why It Works: The human brain prioritizes pain and immediate reward. This hook is a simple psychological trigger. It signals: “Stop, this is about you.”
Part 2: The Relatable Story (Proof and Context)
After grabbing attention, you need to prove the problem is real and that you have the right to solve it. Do this not by listing credentials, but by sharing a quick, low-stakes story or an observed moment. This shows the reader you have been where they are.
Instruction: Tell a short story (3 to 5 sentences) about a time this problem happened, or describe a common scenario your reader faces every day. Make it focused on a single moment.
Example: “Last week, a Chief of Staff told me they spent three hours rewriting a document that should have taken ten minutes. The problem was not the writing. It was the lack of a clear template from the start.”
Why It Works: Stories drop the reader’s defenses. It moves the post from being a general list of advice to a specific, shared experience. It builds trust instantly.
Part 3: The Pivot (The Core Idea)
This is the transition moment. You have stated the pain (Hook) and confirmed the pain is real (Story). Now, you must pivot to the solution (the Core Lesson). This is where you introduce your specific framework or idea.
Instruction: Use 1 to 2 sentences to clearly state that the struggle stops now. Introduce the main framework or rule that the rest of the post will explain.
Example: “That struggle stops today. This is the simple, three-part system for decision-making that removes 80% of the friction in your management meetings.”
Why It Works: The Pivot satisfies the cognitive tension created by the Hook and the Story. The reader thinks, “Okay, I see the problem. Now show me the answer.” This Part 3 delivers the anticipation.
Part 4: The Core Framework (The Lesson)
This is the substance of the post. It must be delivered in a highly scannable, easy-to-digest format. Do not use long paragraphs here. Use numbered lists, bullet points, or bold text to guide the reader’s eye. This is the useful part of the post.
Instruction: Break your core idea into 3 to 5 distinct, clear steps. Each step should have a descriptive title and a short explanation.
Example:
Rule 1: Define the Stakes First. Before any decision, write down what happens if you get it right, and what happens if you get it wrong.
Rule 2: Name the Owner. Every decision needs a single person who is responsible for the result.
Rule 3: Establish the Sunset. Give the decision a review date (e.g., “We will check this in 90 days”).
Why It Works: Scannable content feels less like work. This structure shows respect for the reader’s time and makes the information easy to save and apply immediately. It moves the reader into action.
Part 5: The “So What” Section (The Deeper Meaning)
A post that is only a list of tips is quickly forgotten. To make your content memorable, you must connect the practical advice (Part 4) to a deeper, human truth. This is your chance to show the reader the bigger picture—the personal growth, the leadership lesson, or the career freedom. This is where your unique voice shines.
Instruction: Write a short section (3 to 4 sentences) explaining the long-term benefit of the framework. Connect the practical actions to the reader’s identity or career aspiration.
Example: “The goal here is not just better meetings. The goal is to build trust. When your team knows the rules of engagement and who is accountable, they stop wasting energy on confusion. They start investing that energy into results. This is the foundation of confident, quiet leadership.”
Why It Works: This section moves the post from “information” to “transformation.” It makes the reader feel “I want to be the kind of person who uses this system.”
Part 6: The Quick Summary and Reflection
After a detailed lesson, the reader needs a moment to pause and digest. Use this section to quickly summarize the main point and lead to the final feeling of clarity. This is the part that encourages the mental reflection (the “gosh, that was so good” moment).
Instruction: Write 1 to 2 short sentences that recap the feeling or the core instruction.
Example: “You do not need to overcomplicate your process. Clarity is not complicated (it is a system). Use these steps to gain control over your most draining tasks.”
Why It Works: Repetition aids memory. This quick summary ensures the key takeaway is locked in just before the final thought.
Part 7: The Final Thought and Invitation (The Closing)
End the post with a powerful, final line that delivers the specific emotion you want the reader to feel (in this case, the feeling of freedom or empowerment). Then, clearly tell them what to do next.
Instruction:
Deliver a final, impactful sentence that speaks to the reader’s new reality.
Provide a clear call to action (a request for engagement or an invitation to a resource).
Example: “You now have a system that professionals spend years trying to figure out. You can stop feeling overwhelmed and start leading with control. That feeling of ease? You earned it. Head to the Start Here section to get the full You Visible Lab framework that builds on this structure.”
Why It Works: The final powerful sentence creates the lasting impression. The clear invitation guides the motivated reader directly into your ecosystem, converting interest into action.
You just realized the complexity you felt when writing was not a lack of talent (it was a lack of a map). You no longer have to struggle with the blank page. You now have a proven flow for every piece of content you will ever create.
You are no longer guessing. You are building. That liberation? You may feel guilty for being this free.
Expertise has been built. Now, it is time to become You Visible.